Twitter is reportedly set to charge businesses $1,000 per month to retain their gold verification checkmark. This new payment plan is part of Twitter’s “Verified Organizations” program and includes features such as “Tweet Boosting” that increase the reach and distribution for organizations and their affiliates when they tweet. Additionally, Twitter plans to charge $50 per month for affiliated accounts.
According to a report by social media consultant Matt Navarra, the new program has been advertised by Twitter Business since January, and businesses looking to sign up for the program have been offered the $1,000 per month charge by Twitter employees.
It is unclear when this change will take effect, and when businesses that choose not to pay will lose their gold checkmark. Twitter has not yet commented on the matter.
Twitter’s gold verification checkmark is currently offered to verified businesses, allowing them to place a small, hyperlinked version of their logo next to the gold checkmark of other pages associated with their business. For example, the SportsCenter account has a small ESPN logo next to its name.
The new payment plan is the latest addition to Twitter’s payment options since the launch of its Twitter Blue subscription service, which was temporarily suspended due to the rise of impersonator accounts that came with the new $8 per month blue checks. Last month, Elon Musk also advertised a yet-to-be-released subscription service for Twitter that would allow users to access the site without ads.
Musk has been vocal about his views on Twitter’s verification system and has previously suggested charging the operators of automated accounts at least $100 per month to remove the influence of “bad bots.” In response to a question about verification, Musk claimed that the current “legacy” verification tag given to accounts that were verified before Twitter Blue’s introduction would be removed in the coming months.
Overall, this new payment plan could be seen as a way for Twitter to generate revenue and further monetize its platform. However, it remains to be seen how businesses and users will react to this new charge and whether it will affect Twitter’s user base.